Advertiser documentation

Choose the kind of campaign you want to run. Each path has its own setup, testing, and approval flow.

You want to...	Start here	Verification before launch
Recruit respondents to an external research questionnaire	Survey campaigns	Test entry and all four result redirects, build quotas, review checkout, fund, and await approval.
Pay for a verified signup, purchase, install, or task	Offer campaigns	Validate the advertised property and creative, configure reward goals and signed conversion callbacks, resolve readiness, and await approval.

Both campaign types use the shared advertiser balance, but their campaign objects, delivery rules, and result contracts differ. Start with one path and use its own sidebar; the API reference is organized separately by campaign type.

Survey campaigns

Use survey campaign documentation to create a research project, source and target respondents, build quotas, test redirects, fund the campaign, and follow review status.

Offer campaigns

Use offer campaign documentation to create conversion goals, configure user-facing creative and targeting, test server-to-server tracking, and submit an offer for review.

Using an API?

The developer API reference provides separate survey campaign and offer campaign endpoints, authentication, JSON request schemas, and responses. Campaign setup guides describe the dashboard workflow; developer references have their own routes.