Offer types and delivery rules
RapidoReach offer campaigns pay for verified outcomes such as a signup, purchase, install, or completed milestone. Eligible live campaigns can appear in an Offers V2 publisher slot. Survey campaigns have a separate setup and delivery workflow.
Ownership and visibility
Every campaign belongs to an advertiser profile. The advertiser dashboard only returns profiles and campaigns owned by the signed-in account. RapidoReach administrators can manage all advertisers for review and support.
A campaign can enter an offer feed only when all of the following are true:
- its status is Live;
- an approved Offers V2 publisher placement and compatible ad slot can deliver it;
- the user and session match its country, platform, device, and slot policy;
- its schedule, reserved budget, caps, and attribution rules allow delivery;
- the environment's offer delivery capability is enabled.
Pausing a campaign removes it from new offer feeds and prevents new launch sessions. Existing financial and audit records remain intact.
Self-service offer types
| Type | Typical outcome | Tracking |
|---|---|---|
| Verified signup | New account plus verification | Direct S2S |
| Purchase or subscription | Confirmed paid order | Direct S2S |
| Basic app install | Install plus first open | Direct S2S |
| Engagement | Tutorial, task, or milestone | Direct S2S |
| Multi-reward | Several independently rewarded milestones | Direct S2S |
| Custom conversion | Advertiser-defined server event | Direct S2S |
Custom S2S is the direct self-service tracking path. The backend also has feature-gated manual MMP adapters; their availability depends on the current provider capability response. For an install campaign, your server or the selected tracking provider must send a verified conversion event. The offer's landing URL alone does not credit a reward.
Production creative availability: Campaign readiness requires a validated creative, but the current creative upload route is enabled only outside production. Confirm the account's creative provisioning path with RapidoReach before planning a new production launch. See assets and review.
Managed partner campaigns
Provider-specific campaigns such as Cint marketing campaigns and partner offerwalls are configured by RapidoReach administrators. They are stored as normal advertiser-owned campaigns, so their content, targeting, status, and offerwall visibility are still controlled from Campaign Studio. Provider names or presets are not exposed to unrelated advertisers.
Next: Create and edit a campaign.
Publishers can configure an Offers V2 placement and ad slots, and users can learn how offer rewards work.