Offer campaigns
RapidoReach offer campaigns let an advertiser pay only for verified outcomes such as a signup, purchase, install, or completed milestone. Eligible live campaigns appear in publisher reward centers alongside surveys.
Ownership and visibility
Every campaign belongs to an advertiser profile. The advertiser dashboard only returns profiles and campaigns owned by the signed-in account. RapidoReach administrators can manage all advertisers for review and support.
A campaign appears in an offerwall only when all of the following are true:
- its status is Live;
- the user matches its country and platform targeting;
- the offerwall placement is enabled;
- its schedule, budget, daily cap, and per-user cap allow another conversion;
- the publisher has enabled Offers in the app settings.
Pausing a campaign removes it from new offer feeds and prevents new launch sessions. Existing financial and audit records remain intact.
Self-service offer types
| Type | Typical outcome | Tracking |
|---|---|---|
| Verified signup | New account plus verification | Direct S2S |
| Purchase or subscription | Confirmed paid order | Direct S2S |
| Basic app install | Install plus first open | Direct S2S |
| Engagement | Tutorial, task, or milestone | Direct S2S |
| Multi-reward | Several independently rewarded milestones | Direct S2S |
| Custom conversion | Advertiser-defined server event | Direct S2S |
Mobile measurement partner attribution, deferred deep links, and advanced game event integrations are planned separately. Basic install campaigns currently require the advertiser or its tracking system to send the RapidoReach S2S postback.
Managed partner campaigns
Provider-specific campaigns such as Cint marketing campaigns and partner offerwalls are configured by RapidoReach administrators. They are stored as normal advertiser-owned campaigns, so their content, targeting, status, and offerwall visibility are still controlled from Campaign Studio. Provider names or presets are not exposed to unrelated advertisers.
Next: Create and edit a campaign.