Create a survey campaign
Open Advertiser → Campaigns and create a campaign. The first wizard step is Project Details. Save it to create a campaign ID; the remaining steps are disabled until that save succeeds.
Prepare the project record
| Project Details control | What to enter | Check before saving |
|---|---|---|
| Name | An internal study name, at least four characters for API creation | Distinguish waves, markets, and test studies. |
| CPI | The planned cost per completed interview | Compare with the effective CPI and payable total later in checkout. |
| LOI | Expected interview length in minutes | Measure it from your actual questionnaire; underestimated LOI can hurt completion. |
| Conversion | Expected percentage of entrants who complete | Use a realistic estimate for the targeted audience and screeners. |
| Max Daily Completes | Daily completion ceiling | Check it against the target total and field window. |
| Country and language | The market and language your survey serves | The chosen market must match the links, questions, and respondents. |
| Start and end dates | Planned field period | Leave time for testing and review before the desired delivery window. |
| Supported devices | Device types that can run the survey | Open both survey links on every selected type. |
| Optional metadata | Tags, research category or industry, and manager | Use consistent names for reporting and operations. |
The wizard may also expose mobile advertising ID or re-targeting controls and respondent restrictions. Set them only when the study has a concrete eligibility requirement and you have verified that the survey platform supports the same rule. A narrower rule can reduce supply; it does not repair an incompatible questionnaire.
Project overview
Enter a clear internal Name, CPI (cost per completed interview), LOI in minutes, expected Conversion percentage, and Max Daily Completes. These values drive cost and delivery estimates, so use realistic assumptions. Choose the country and language for the target market, then set the start and end dates. Add research category, industry, tags, or project manager when relevant to your project.
The dashboard estimates earnings per click from the entered conversion, LOI, and CPI. Treat it as a planning estimate rather than a guaranteed result. Some pricing fields become locked after funding.
Survey links
Provide both a Survey Live Link and Survey Test Link. Each must include the exact {transaction_id} macro, for example https://survey.example/start?transaction={transaction_id}. The test link must reach the same result paths as the live survey without producing real paid completes. Preserve the resolved transaction ID and return parameters when redirecting; use the dashboard's generated redirect URLs and test them in the Test step. Select supported devices to match the survey's actual layout and eligibility.
The link generator also recognizes {age}, {gender}, {pr} (RapidoReach campaign/survey identifier in this flow), and {p} (panelist ID) when those values are available. Include an optional macro only if your survey platform needs it, and test how missing profile data is handled. Never replace {transaction_id} with your own constant: each respondent attempt needs its own value so the result can be matched.
| Entry-link problem | What happens | Correction |
|---|---|---|
| Macro is missing or misspelled | The attempt cannot reliably match its result. | Put the exact {transaction_id} token in both links. |
| A redirect strips the query string | The platform loses the resolved value before it can return the respondent. | Persist the value at the first landing page and forward it through every hop. |
| Test and live links are the same environment | Validation may create paid or production responses. | Use your platform's separate test route or explicit test mode. |
| Mobile is selected but the questionnaire is desktop-only | Eligible mobile respondents may fail after entry. | Fix the survey layout or narrow supported devices. |
Before moving on, open both links from a supported device, confirm that the survey loads, and check that no internal or credential-bearing data appears in a public URL. Save the project and verify the wizard unlocks Audience Sourcing.
Example setup: a 10-minute US English study with 100 target completes, a 50-complete daily cap, and separate live/test platform links. Save Project Details, make one or more quota targets whose intended total is 100, then allocate supply to those quotas. Verify the actual CPI and estimated total in checkout rather than multiplying the draft CPI yourself; targeting, provider terms, and chosen billing model can affect the displayed amount.